59% of Australian small businesses do not have a website!
The brutal truth is, in 2020 people expect you to be online, and if you’re not, you don’t look professional. Your potential customers and clients will trust your organisation less, and your competitors more. Even if you don’t sell physical products, your website is your biggest marketing asset. It should position your brand as trustworthy and professional. Almost everyone researches online – from holiday destinations, to kids’ activity classes, to electricians. When was the last time you looked up a paper Yellow Pages to find a company?
You don’t have to have a fancy website that costs you an arm and a leg. It doesn’t have to have all the bells and whistles. But you do need a website, or you will be left behind. A website is your most important marketing tool and will more than repay a small investment.
Often, small business owners know they need a website, and they decide to give it a go themselves, using a website builder such as Wix or Squarespace. This can be a great first start, and sometimes it’s all you need, at least as a first step or until your business grows.
Keep in mind that that with these sorts of web builders, you pay monthly and your website is tied to that builder. You can’t ever move it – it’s like leasing rather than owning. They are also often a little limited in terms of their functionality and flexibility.
You might get someone you know (let’s face it, it seems like everyone knows someone who dabbles in websites) to do you up a cheap WordPress site. You might even have a bash at it yourself if you’re a little more technically minded.
Since I’ve begun freelancing, I get constant questions about websites that were built by mates of mates. These websites are now damaging liabilities. See Website Rescue for more info.
Social media is a great first step –I encourage you to keep it up! (though please make sure you know how to respond to bad reviews!)
The thing about social media is that you’re renting someone else’s space. Facebook makes platform changes all the time – leaving you scrambling to catch up.
You need to be 100% in control of your online presence. Only owning your own website can provide that certainty. A website will complement your social media efforts and give your brand more credibility.
That’s fine too. See Care Plans for an inexpensive option for keeping your website up and running smoothly.
All websites are build on WordPress and are mobile responsive and Google friendly.
Not sure which package is right for you, or need something a bit extra, or a bit less? Get in touch and we can work it out! Packages are subject to project suitability and are a guide only.
Prices are inclusive of GST.