It’s all well and good having an awesome new website –but what if no one can find it? SEO (Search Engine Optimisation) is the part art, part science of getting your website to rank as highly as possible in search results.
Of particular interest to small businesses is what’s known as Local SEO: ranking highly in organic search results or in the Google Map Pack when someone searches for “Clarinet Lessons near me” or “Plumbers in Richmond”. These sorts of searches are becoming more and more common every year. 76% of local searches result in contacting or physically visiting a business the same day.
Unfortunately, SEO agencies are pretty much the used car salesmen of the digital world. Or are they cowboys? In any case, there are a LOT of dodgy operators out there who think nothing of charging many, many thousands of dollars for little result.
The truth is, no one can 100% guarantee you will end up #1 in Google search results – at least not without doing some fairly dodgy things that will most likely end with you being penalised by Google. SEO is a long play game, where it can take months before you see results.
As a freelancer, not an agency, I take on a limited number of clients and put in the hard yards. I have zero interest in taking on a list of hundreds of clients to rake in the cash with no output.