Category: Marketing

Why images are important for your website

Why images are important for your website goldenweb web design clients

The saying “a picture tells a thousand words” is especially true when it comes to websites. Unless you are researching something highly technical or academic, no one likes opening a website and being hit with a wall of dense text. Images not only play a role in making your web design more attractive, they are […]

Why your business needs a marketing persona

Why your business needs a marketing persona

A what, you say? A marketing person? No. A marketing persona. Also known as a customer persona, buyer persona, user persona, audience persona… you get the idea. What is a persona? A persona is a detailed description of a fictional person that represents your ideal customer. It isn’t based on a single customer or client […]